The Real Canadian Superstore's lifestyle product range for Spring/Summer 2019 features the retailer's signature Canadiana merchandise. Some standouts this season include commemorative water bottles in both solid and see-through styles which are accented with a variety of fun illustrations. These range from bears and raccoons with Canadian flags to camouflaged maple leaf motifs.
Other pieces in the collection include statement pillows in both cotton and sequined fabrics with four styles to choose from in total, along with the perfect Canadiana glass mug. Additionally, Real Canadian Superstore offers functional goods that are perfect for camping or cottage trips. The retailer's fleece and quilted blankets are particular products to note, featuring bold detailing, vintage-themed patterns and an affordable price tag that is reflective of the brand's dedication to quality on a budget.
Affordable Canadiana Products
The Real Canadian Superstore's Canada Collection is Summer-Ready
Trend Themes
1. Canadiana Merchandise - There is an opportunity for retailers to create their own line of Canadian-themed products that are affordable and feature bold illustrations and vintage patterns.
2. Functional Camping Products - There is a growing demand for functional camping products that are affordable and feature unique designs that reflect the outdoors and nature.
3. Affordable Home Decor - There is an opportunity for retailers to create affordable home decor products that are trendy, functional, and reflect a specific cultural identity.
Industry Implications
1. Retail - Retailers can create their own line of affordable Canadian-themed products that cater to the growing demand for unique and functional lifestyle items.
2. Outdoor and Camping Industry - Outdoor and camping companies can create affordable and functional products that are reflective of the outdoors and nature, while featuring unique and bold designs.
3. Home Decor Industry - Home decor companies can create affordable products that cater to a specific cultural identity, such as Canadiana, while incorporating trendy and functional designs.