The Camper x Bernhard Willhelm for Opening Ceremony shoe is visually vivid thanks to its highlighter-hued dinosaur pattern. Celebrating another year of their collaboration, the footwear company teams up with the edgy fashion designer for their Fall/Winter 2013/2014 line.
Developed exclusively for Opening Ceremony, this limited edition version of the unisex Himalayan sneaker features Willhelm's famous cartoon print that was first seen in his Spring/Summer 2006 collection.
The Camper x Bernhard Willhelm for Opening Ceremony shoe design embraces an urban style aesthetic that is nostalgic in its visual concept. Inspired by 90s-themed imagery, the dinosaur-clad walking shoe appeals to the daring style setter thanks to its fun and youthful design. Most importantly, this shoe marries aesthetics with athletic comfort for its wearer.
Prehistoric Cartoon Kicks
The Camper x Bernhard Willhelm for Opening Ceremony Shoe is Vivid
Trend Themes
1. Vivid Cartoon Patterns - The use of vivid cartoon patterns in fashion footwear is a disruptive innovation opportunity that appeals to the daring style setter.
2. Nostalgic Urban Aesthetic - The embrace of a nostalgic urban aesthetic in shoe design presents a disruptive innovation opportunity for brands seeking to appeal to a youthful and fun-loving consumer base.
3. Combining Aesthetics with Comfort - The marriage of aesthetics with athletic comfort in footwear showcases a disruptive innovation opportunity to cater to fashion-conscious individuals seeking both style and comfort.
Industry Implications
1. Fashion Footwear - The fashion footwear industry can leverage the trend of using vivid cartoon patterns and a nostalgic urban aesthetic to capture the attention of the daring style setter.
2. Streetwear - The streetwear industry can explore the disruptive innovation opportunity of incorporating vivid cartoon patterns and a nostalgic urban aesthetic into their product offerings to appeal to the youth market seeking fun and unique designs.
3. Athleisure - The athleisure industry can capitalize on the trend of combining aesthetics with comfort in footwear by creating stylish and comfortable shoes that cater to the needs of fashion-conscious individuals who prioritize both style and functionality.