Blended Campari Cocktails

This Blood Orange Negroni is Creatively Turned into a Summer Slushy

Food blog The Kitchn shares a refreshing way to transition a Campari cocktail for the summer season by adding citrus fruits and a blended chilled texture. The Frozen Blood Orange Negroni is a adult-appropriate slushy that offers the refreshing taste of orange and blood orange juice complemented with gin and vermouth.

The beverage begins by preparing the fixings for a Negroni in a blender. Staple ingredients such as gin, sweet Campari, vermouth are added along with orange juice and blood orange juice to cut the tart and bitterness of the alcohol. A cup and a half of ice is added as well so that the the texture of the drink is covered into a frozen slushy that stays cool for hours on end without diluting.
Trend Themes
1. Blended Cocktails - Innovation opportunity for bars and restaurants to introduce specialty blended cocktails during the summer season.
2. Citrus-infused Cocktails - Opportunity to experiment with different citrus fruit flavors to create unique cocktails that are appealing to the summer palate.
3. Adult Slushies - A possible trend in the future of beverage industry could be developing a new array of slushy cocktails for an older demographic.
Industry Implications
1. Food and Beverage - Restaurants and bars can incorporate blended cocktails as part of seasonal menus to cater to summertime customers.
2. Alcohol - Alcohol companies can incorporate citrus-infused flavors to create unique cocktails and attract consumers looking for refreshing summer drinks.
3. Appliances - Innovative appliance companies can create new types of slushy makers targeted towards adults for the creation of specialty frozen cocktails.

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