Camp Throwback is an adult summer camp that is designed to help millennials take a break from their adult responsibilities by reliving their fondest camp memories. For many young adults, technology and social media produce a great deal of anxiety around the responsibilities of being an adult. This camp allows consumers to escape these pressures by unplugging and returning to a simpler, stress-free time in their life.
Camp Throwback is an adult summer camp located in Clarksville, Ohio, that tries to recreate the experiences many millennials had as kids, but with a distinctly adult twist. The camp includes many booze-fueled activities such as themed dance parties, Drunk Field Days, karaoke and even Hangover Yoga. The idea behind the activities is to give campers a way to take a break from the pressures of adulthood by bonding, rather than competing with their peers.
Nostalgia-Inducing Summer Camps
Camp Throwback Gives Campers a Break from Adult Responsibilities
Trend Themes
1. Nostalgia Tourism - The rise of adult summer camps providing nostalgic experiences is an opportunity for the tourism industry to create unique and personalized experiences for millennials seeking to relive their youth.
2. Unplugging Vacations - There is potential for the travel industry to cater to the growing demand for vacations that allow consumers to disconnect from technology and escape the pressures of adult responsibilities.
3. Experience-based Getaways - Opportunities for the hospitality industry to design more experiential vacations, targeting consumers looking for unique and memorable getaways that offer a break from their daily routines.
Industry Implications
1. Tourism - The tourism industry can tap into the trend of adult summer camps that provide nostalgic experiences, creating tailored packages for millennials seeking to relive their childhood memories.
2. Travel - The rise of unplugging vacations presents opportunities for the travel industry to design packages that allow consumers to disconnect from technology and provide much-needed mental breaks.
3. Hospitality - The demand for experience-based vacations provides opportunities for the hospitality industry to offer unique and personalized getaways that go beyond just a place to rest and relax.