This is one of the best websites I have ever seen, it is so striking.
Photographer, Ari Verluis, and profiler Ellie Uyttenbroek have worked together over the past 14 years to create a web site called Exactitudes.
Inspired by everything we see every day, a shared interest in dress codes amongst groups, the artists set out to prove photographic evidence of this, and the results speak for themselves, strikingly.
I love it even more for some of the random groups created such as ‘Carry Daddies’ (beyond cute), ‘Maipulators’ and ‘Butchers.'
There are so many. Click to view and waste some time in a very creatively productive way!
14 Year Dress Code Photo Projects
Exactitudes
Trend Themes
1. Dress Code Evolution - The trend of documenting and analyzing dress codes among different groups presents an opportunity for businesses to develop innovative fashion solutions that cater to specific subcultures.
2. Visual Data Analysis - Analyzing and interpreting visual data, such as photographs, can provide valuable insights into societal trends and cultural patterns, opening up opportunities for businesses to better understand consumer behavior.
3. Online Creativity Platforms - Web platforms like Exactitudes provide a space for artists and creatives to showcase their work and collaborate, offering potential for disruptive innovation within the digital art and photography industries.
Industry Implications
1. Fashion - The fashion industry can utilize the documentation of dress codes to create more inclusive and diverse clothing lines that cater to various subcultures.
2. Market Research - The use of visual data analysis can disrupt the market research industry, allowing businesses to gain deeper insights into consumer preferences and behavior through image-based research methodologies.
3. Digital Art and Photography - Online creativity platforms like Exactitudes can disrupt the digital art and photography industries, providing a new way for artists to showcase their work and potentially leading to innovative collaborations and business models.