Emerging food-technology company B.T. Sweet has announced the launch of Cambya, an all-new one-to-one sugar alternative made from plants. The new "drop-in" sugar replacement has been designed for several food applications and features a proprietary blend consisting of monk fruit extract, botanicals, and soluble fibers.
According to the company, Cambya closely replicates the flavor and texture of traditional white sugar while delivering unique health benefits thanks to its incorporation of healthy fibers. What's more, the formula is GMO-free and does not leave any lingering aftertaste, which is a common consumer complaint of other leading alternative sweeteners like stevia.
"Cambya applies a unique process to overcome these organoleptic challenges by targeting the hydrophobic sites on natural sweeteners, rendering them less accessible to flavor receptors. This, in turn, delivers sugar-like sweetening and bulking effect," said B.T. Sweet’s Co-inventor Gil de-Picciotto.
One-To-One Sugar Alternatives
B.T. Sweet Announces the Launch of Its New Sugar Replacement, Cambya
Trend Themes
1. Plant-based Sugar Alternatives - The rise of plant-based sugar alternatives is disrupting traditional sweetening options and opening up new opportunities for food-technology companies like B.T. Sweet to develop innovative products that cater to health-conscious consumers.
2. Health-conscious Sweeteners - With consumers increasingly seeking healthier alternatives to traditional sugar, companies like B.T. Sweet are developing sweeteners that not only mimic the taste and texture of real sugar but also offer unique health benefits, such as the incorporation of healthy fibers.
3. Gmo-free Sweetening Solutions - The growing demand for non-GMO food products is driving the development of sweeteners made from natural ingredients, like B.T. Sweet's Cambya, that replicate sugar without the use of genetically modified organisms, providing opportunities for companies to develop clean label solutions.
Industry Implications
1. Food-technology - The food-tech industry is ripe for innovation as consumers seek healthier and more sustainable alternatives to traditional foods, providing opportunities for companies like B.T. Sweet to develop novel sweetening solutions.
2. Sweeteners and Sugar Substitutes - The sugar substitute industry is undergoing a transformation as plant-based and health-conscious sweeteners gain popularity, providing opportunities for companies like B.T. Sweet to offer products that cater to changing consumer preferences.
3. Clean Label Foods and Beverages - The trend toward clean label foods and beverages is driving the development of non-GMO and natural sweetening solutions, providing opportunities for companies like B.T. Sweet to offer products that meet the demand for healthier and more transparent ingredients.