Parents know that manufacturers are trying to woo them when it comes to producing and promoting products for their children, so this Cam Il Mondo Del Bambino campaign aims to do the latter in a more indirect way. Without dismissing the concerns of conscientious mothers and fathers, these fantastical ads emphasize a primary interest in infants.
The company states that its mission is to develop and sell car seats, strollers and other baby safety items that can delight their primary clients: kids. With this in mind, the DLV BBDO ad agency of Italy illustrated these imaginative worlds, as perceived from the protection of a pram. Scarecrows and puppet shows replace the people of the city, the sun catches fire and vehicular younglings cross the road like little ducks. Ultimately, the Cam Il Mondo Del Bambino campaign wins over adults with its adorable attentiveness.
Infant Perspective Advertising
This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items
Trend Themes
1. Child-centric Advertising - Opportunity for brands to create campaigns that focus on the interests and perspectives of infants and children.
2. Imaginative Marketing - Brands can utilize creative and fantastical imagery to capture the attention and imagination of young audiences.
3. Safety-innovation in Baby Products - Demand for innovative baby safety products that prioritize both child enjoyment and parental peace of mind.
Industry Implications
1. Consumer Goods - Opportunity for companies in the consumer goods industry to develop and offer child-centric products that prioritize both safety and enjoyment.
2. Advertising and Marketing - Creative agencies and marketers can explore child-centric advertising strategies that appeal to both parents and children.
3. Baby Products Manufacturing - Manufacturers of baby products can innovate by incorporating elements of imaginative play and safety into their offerings.