Purina has released the 'Calming Care' supplement cat food as part of the brand's Pro Plan line of high-quality and veterinary-quality cat foods. The Calming Care food is designed to help cats that are experiencing anxiety. When cats experience anxiety, a vast majority of cat owners have noticed in their pets, the cat will act highly irregularly. Some examples of these symptoms are excessive vocalizing, pacing, panting, hiding, or other unusual activities.
These symptoms can be eased over a six-week period with Purina's Calming Care supplement. Additionally, this cat food can be given preventatively if a large event is happening in the future that may stress out a cat, such as moving homes. The cat food can be purchased through veterinarians as well as select Pro Plan retailers. Veterinarians are encouraged to source Purina's Pro Plan Calming Care supplement through the brand's online store.
Anxiety-Reducing Cat Foods
Purina Pro Plan's 'Calming Care' Supplement Will Ease a Cat's Anxiety
Trend Themes
1. Anxiety-reducing Pet Foods - The market for pet foods that reduce anxiety is growing, opening up the opportunity for other pet food brands to create their own anxiety-reducing products.
2. Veterinary-quality Pet Foods - Purina's Pro Plan line of high-quality, veterinary-quality cat foods is leading the way for other pet food brands to explore the veterinary niche and create their own lines of high-quality, veterinary-grade pet foods.
3. Pet Supplements - The rise of pet supplements signals an opportunity for other pet food brands to create their own supplements and tap into the growing market of pet owners looking for ways to improve their pets' health and wellbeing.
Industry Implications
1. Pet Food Industry - The pet food industry can explore the opportunity to create anxiety-reducing pet foods and tap into the growing market of pet owners who want to address their pets' anxiety.
2. Veterinary Industry - The veterinary industry can recommend and sell Purina's veterinary-quality cat foods and capture a share of the growing market of pet owners who prioritize their pets' health and wellbeing.
3. Pet Supplements Industry - The pet supplements industry can create their own anxiety-reducing supplements for pets and tap into the growing market of pet owners looking for natural ways to address their pets' anxiety.