It is not always easy to find calm in the city, but Canadian activewear brand Lululemon Athletica is helping Londoners find inner peace with a new meditation bus.
With the 'Meditation Om The Move' bus, those in London are able to enjoy a complimentary meditation session that will equip them with tools for finding more peace and enjoyment in their daily commutes and beyond. The interior of the double-decker bus is fragranced by soothing oils like cinnamon, lavender and jasmine, which instantly help the body understand that it is time to relax. Light refreshments are also available on board from Neat Nutrition, with a focus on ingredients that are known for their stress-reducing properties.
As well as helping the public bring attention to their own wellness, the meditation bus also brings awareness to the newly opened Lululemon flagship store on Regent Street.
Mobile Meditation Buses
Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
Trend Themes
1. Mobile Meditation - Companies can innovate by offering mobile meditation services that cater to busy urbanites
2. On-the-go Wellness - There is potential for businesses to capitalise on the trend of urbanites seeking wellness on-the-go
3. Sensory Branding - Businesses can use sensory branding, such as fragrances and soothing lighting, to create a relaxing environment and enhance customer experience
Industry Implications
1. Activewear - Activewear brands can expand into the wellness industry by incorporating mobile meditation and mindfulness into their product offerings
2. Transportation - Transport companies can collaborate with wellness brands to create similar meditation buses or incorporate meditation pods within their existing vehicles to offer commuters a more relaxing travel experience
3. Food and Beverage - Food and beverage brands could explore the opportunity to serve stress-reducing refreshments and snacks, as well as using natural ingredients associated with calmness and relaxation