As this Call of Duty ad for the series’ new Black Ops 2 downloadable content shows, it can be hard for a gamer to juggle real life responsibilities and video game time.
That’s where Hollywood actor Peter Stormare comes in. Here, he stars as ‘The Replacer,’ a man who "solves problems." Since the new Call of Duty Revolutions pack will be taking up all your time, leave it to the scary man in the suit with the Russian accent to fulfill your life’s duties for you. Whether it’s being by your wife’s side during labor, going on blind dates for you, assembling your Ikea furniture, telling off your boss, and visiting Nana, the Armageddon and Constantine star will go live your life for you.
The Call of Duty ad itself is incredibly clever and hilarious. Kudos to the publisher to acknowledge that Call of Duty is insanely addictive, and having some fun with that whole pesky life responsibilities thing that have been plaguing gamers since the dawn of time.
Life Replacement Ads
Actor Peter Stormare Takes on Responsibilities in This Call of Duty Ad
Trend Themes
1. Gamers' Life Balance - The trend of addressing the challenge of balancing real life responsibilities with gaming by providing creative solutions such as using actors to fulfill daily tasks.
2. Branded Entertainment - The trend of incorporating well-known actors and celebrities into advertising campaigns to create engaging and viral content.
3. Humorous Advertisements - The trend of using humor in advertisements to capture the attention and interest of the target audience.
Industry Implications
1. Gaming - The gaming industry can explore innovative ways to help gamers manage their real-life responsibilities while enjoying immersive gaming experiences.
2. Entertainment - The entertainment industry can leverage the popularity of well-known actors to create captivating and memorable advertising campaigns.
3. Advertising - The advertising industry can adopt a more humorous approach to grab consumers' attention and create a positive brand image.