London brand Peachy Den has just revealed the brand’s first fashion feature film dubbed ‘Call My Lawyer,’ which channels the sexiness of Erin Brockovich. The film revolves around the intersections of business and pleasure and focuses on the journey of a ‘Peachy’ girl from work to night.
‘Call My Lawyer’ spotlights Peachy Den’s newest garments, including the collection’s standout set: the ‘Alyssa Jacket’ and the ‘Alyssa Skirt.’ This set embodies the aesthetics of power suits in a cropped form, which caters to contemporary fashion trends, and is made with 100% recycled taffeta from Italy. The ‘Alyssa’ set arrives in ‘Aubergine,’ ‘Candy,’ and ‘Chocolate’ colorways.
Additional standouts include the ‘Dolly Jumpsuit,’ denim offerings, rhinestone tank tops, silk tops, and trousers. Interested consumers can watch the ‘Call My Lawyer’ film and shop the Peachy Den collection when it drops shortly.
Fashion-Focused Short Films
Peachy Den Reveals the 'Call My Lawyer' Short Film and Collection
Trend Themes
1. Fashion Film Marketing - Creating short films to showcase fashion collections and designs offers a new avenue for brands to reach consumers and build brand awareness through storytelling.
2. Sustainable Fashion Design - Designing garments using sustainable materials, like Peachy Den's 100% recycled taffeta, provides a disruptive opportunity to address environmental concerns and appeal to the growing market of eco-conscious consumers.
3. Power Suit Reinvention - Modernizing the power suit, like Peachy Den did with their cropped 'Alyssa' set, shows a disruptive opportunity to merge traditional business attire with contemporary fashion trends and challenge gender norms in the workplace.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on fashion film marketing to enhance brand awareness and storytelling, while also experimenting with sustainable materials and updated design concepts to attract a wider audience.
2. Entertainment Industry - The power of storytelling in fashion film marketing creates a space for the entertainment industry to showcase their video production and narration skills, in partnership with fashion brands.
3. Sustainability Industry - Partnering with fashion brands to utilize sustainable materials, such as Peachy Den's 100% recycled taffeta, allows the sustainability industry to promote and support eco-friendly practices and innovations within fashion and apparel production.