The 2nd Annual Calisthenics Competition in Toronto is set to take place on June 1st. The event is overseen by Calisthenics Canada which is a company kickstarted by Carlos 'Caco' Salas. The roots of the brand is quite inspiring as it details a story of recovery. When the founder tore his ACL, he began searching for ways to train around his injury.
The company was informed by a trip to Los Angeles where Carlos was met with "the largest calisthenics community." The goal of the Canadian branch is to provide a "comprehensive framework for how [the sport] gets adapted [...] in Canada." The 2nd Annual Calisthenics Competition is attempting to do just that through the building of communities around one common ground — an activity that embraces the Tribalism Megatrend.
Endurance-Testing Calisthenics Competitions
Calisthenics Canada is Hosting Its 2nd Event in June
Trend Themes
1. Endurance-testing Calisthenics - Disruptive innovation opportunity: Develop advanced training techniques and equipment for calisthenics athletes to improve endurance and performance.
2. Building Communities Through Calisthenics - Disruptive innovation opportunity: Create online platforms or apps that connect calisthenics enthusiasts to build communities, share tips, and organize events worldwide.
3. Embracing the Tribalism Megatrend - Disruptive innovation opportunity: Design clothing lines or merchandise that cater to the calisthenics community, promoting unity and a sense of identity.
Industry Implications
1. Fitness and Training Equipment - Disruptive innovation opportunity: Develop specialized calisthenics equipment that is durable, flexible, and enhances performance.
2. Technology and Social Media - Disruptive innovation opportunity: Build social media platforms or fitness apps tailored specifically for the calisthenics community to share workouts, track progress, and provide instructional videos.
3. Apparel and Fashion - Disruptive innovation opportunity: Create unique apparel lines that combine style and functionality to meet the needs and preferences of calisthenics athletes.