I bet you've never seen a kiwi wearing a speedo, a pineapple with sunglasses on, or a watermelon in a one-piece bathing suit. In the creative Calgary Farmer’s Market 'Open All Summer' campaign, you will probably, for the first time, see fruit ready for the summer heat.
The Calgary Farmer's Market 'Open All Summer' campaign was designed as a complement to its previous 'Open All Winter' series, which featured the same concept but with winter-appropriate attire on the fruitful designs. Be sure to check out this fun-loving campaign in the gallery.
Pineapple Sunglasses
The Calgary Farmer's Market 'Open All Summer' Campaign
Trend Themes
1. Fruit-themed Campaigns - Opportunity for businesses to create fun and creative marketing campaigns featuring fruit in different themes.
2. Seasonal Branding - Potential for companies to develop seasonal branding strategies that resonate with customers and drive engagement.
3. Animal-styled Fruit - Emerging trend of fruit being personified as animals, providing opportunities for innovative product designs and packaging.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities in advertising and marketing to create unique and memorable campaigns for brands.
2. Retail - Retailers can leverage seasonal branding to attract customers and differentiate themselves from competitors.
3. Food and Beverage - Innovation opportunities for food and beverage companies to develop playful and whimsical fruit-themed products.