Leading New Orleans brewery Urban South has teamed up with none other than the city's award-winning Dong Phuong Bakery to create a spectacular trio of sour ales that are all made with the Vietnamese bakery's delectable king cakes.
The only one of the trio of beers to be made available in canned formats is the 'Carnival Time Sour Ale with King Cake,' which pays tribute to the Dong Phuong Cinnamon and Cream Cheese King Cake. Meanwhile, Urban South Brewery's taproom will play host to two draft beers. They include the 'Carnival Time Sour Ale with Strawberry Filled King Cake' and the 'Carnival Time Sour Ale with Coconut Cream King Cake,.' All three brews come in at 4.6 percent ABV.
Ultimately, the launch of this trio of sour ales is testament to the wonderful things that can happen when breweries take inspiration from local food purveyors.
Cake-Infused Sour Ales
These Beers are Inspired By a Famous New Orleans Bakery's King Cakes
Trend Themes
1. Food-inspired Beer - Breweries partnering with local food purveyors to create uniquely flavored beers opens up disruptive innovation opportunities in traditional beer making and marketing.
2. Sour Beer Trend - The popularity of sour beers is encouraging breweries to experiment with non-traditional ingredients and flavors, creating new marketing opportunities.
3. Local Partnership Trend - Collaborations between local breweries and businesses provide an opportunity to create unique products that attract the interest of beer enthusiasts and foodies alike.
Industry Implications
1. Craft Beer Industry - Creating unique flavor profiles through collaborations with local businesses can set craft breweries apart from larger competitors in the industry.
2. Food and Beverage Industry - Partnering with breweries to create specialty products opens up new markets and revenue streams for local food purveyors.
3. Hospitality Industry - Incorporating locally inspired and unique beer choices can help restaurants and bars differentiate themselves from competitors and attract a broader customer base.