Hospitality newcomer Gohono has launched its social groups platform, which it believes to be a disruptor for how cafe and bar managers engage their customers. Considered a tool to increase customer retention, Gohono connects cafe and bar customers with similar interests to create a group booking.
The solution, currently being offered as a pilot program, uses AI to connect customers who share similar interests. Unlike event and meet platforms, Gohono creates topical chat groups that help people introduce themselves, ask questions, and guides them into meeting offline via a regular group booking.
This is the result of two increasingly popular ideas converging; the first is technology startups 'platforming' real-world objects. The second is the post-pandemic focus on supporting local businesses and focusing on real-world connections.
Cafe Social Group Platforms
Gohono Connects Cafe and Bar Customers with Similar Interests
Trend Themes
1. Social Group Platforming - Cafe and bar managers can leverage social group platforms like Gohono to create topical chat groups that connect customers with similar interests, increasing customer retention.
2. AI Customer Matching - Gohono's AI-based solution for connecting customers who share similar interests offers a disruptive innovation opportunity for cafes and bars to increase engagement and customer satisfaction.
3. Real-world Connection Focus - Gohono's focus on facilitating offline group bookings and supporting local businesses emphasizes the growing importance of real-world connections in a post-pandemic world, presenting an innovative opportunity for the hospitality industry.
Industry Implications
1. Hospitality Industry - Gohono's social groups platform presents disruptive innovation opportunities for the hospitality industry in terms of increasing customer retention, engagement, and satisfaction.
2. Technology Startup Industry - The convergence of technology startups 'platforming' real-world objects with social group platforms like Gohono presents disruptive innovation opportunities for the technology startup industry to facilitate new forms of real-world connections.
3. Local Business Support Industry - Gohono's focus on supporting local businesses through their platform presents disruptive innovation opportunities for the local business support industry to leverage technology to connect communities and foster local economic growth.