To promote Cadillac's hands-free capabilities, the auto brand tapped Timothee Chalamet and Winona Ryder for a modern rendition of the 1990s cult-classic film, Edward Scissorhands. The ad has been dubbed 'ScissorHandsFree' and features Chalamet as Edward, now renamed to Edgar, who, like the film character he's inspired by, has scissors for hands.
The ad features a sequence of tasks that are difficult for someone with scissors for hands to preform, which include catching footballs, and preparing sandwiches. In one instance, Chalamet's character rides the bus and accidentally cuts one of the wires, getting himself banned from public transportation. His mother, played by Winona Ryder, opts to buy him a Cadillac, as the hands-free nature better suits someone under his unique circumstance.
90s Film Ad Remakes
Cadillac's Hands-Free Capabilities are Promoted in 'Edgar Scissorhands'
Trend Themes
1. Modern Film Ad Remakes - Automotive brands can leverage modern versions of iconic films to promote their latest products and offerings.
2. Celebrity Partnerships - Partnering with popular celebrities can generate buzz and increase brand recognition for automotive brands.
3. Hands-free Technology - Hands-free technology is becoming an important selling point for automotive brands.
Industry Implications
1. Automotive - Automotive brands can benefit from creating innovative ads that showcase their hands-free technology.
2. Entertainment - Entertainment companies can explore partnerships with automotive brands to create modern renditions of classic films for promotional purposes.
3. Technology - Advancements in hands-free technology can create disruptive innovation opportunities for the automotive industry.