The Cadbury Spectacularly Nice promotion is being run in the UK as a way to offer shoppers a range of prizes to enjoy when buying some of their favorite products. The campaign includes hundreds of Cadbury Hot Chocolate hampers that are up for grabs to help consumers create a great night in, while also offering an evening out in the London West End or even an overnight trip to Paris. The promotion is being run for three months starting in mid-January, and only requires consumers to purchase a specially marked product and enter their information online or scan the QR code on the back.
Brand Manager for Cadbury Hot Chocolate at Mondelēz International Lorena Moyano spoke on the Cadbury Spectacularly Nice promotion saying, "This year, we wanted to bring them a little boost with the opportunity to win some Spectacularly Nice prizes across our well-loved range. These dark nights and chilly weather make everyone want to cosy up and spend time with loved ones, so why not do it in a spectacular way this winter with Cadbury Hot Chocolate?"
Night-Out Chocolate Campaigns
The Cadbury Spectacularly Nice Promotion Offers a Range of Prizes
Trend Themes
1. Promotional Giveaways - Cadbury's Spectacularly Nice promotion offers shoppers a chance to win prizes when buying their products, creating an opportunity for other brands to create similar promotional giveaways.
2. Experiential Marketing - Offering trips to popular destinations like Paris as prizes in Cadbury's Spectacularly Nice promotion exemplifies the success of experiential marketing, with alternative industries such as travel and tourism possibly benefiting from this approach.
3. QR Code Marketing - Cadbury's Spectacularly Nice promotion uses QR codes to enter consumers into a prize draw, suggesting a potential disruption in product packaging and advertisement.
Industry Implications
1. Food and Beverage - The Cadbury Spectacularly Nice promotion targets the food and beverage industry, providing opportunities for other companies to utilize promotional offers for customers.
2. Entertainment/leisure - By offering trips to the London West End and Paris, Cadbury's Spectacularly Nice promotion incorporates the entertainment and leisure industry, which might be seen as a potential beneficiary of this type of marketing.
3. Marketing and Advertising - QR codes used in Cadbury's Spectacularly Nice promotion could have an impact on the marketing and advertising industry, with alternative brands possibly using QR code technology.