The Cadbury Delights bars have been announced by the Mondelēz International-owned brand as a lower calorie treat option for consumers to enjoy in place of traditional candy bars. The snacks feature a base of nougat that's paired with a caramel layer before being covered with Cadbury chocolate to give them a sweet yet light flavor profile. The bars come in three flavors including Salted Caramel, Hazelnut & Caramel and Orange & Caramel, which each come in at 91-calories each.
Brand Manager Abi Eayrs spoke on the Cadbury Delights bars saying, "Consumers are increasingly looking for lower calorie snacks where they don’t have to compromise on taste or satisfaction, with the lower calorie chocolate category growing by over 21% annually. We believe our new range of Cadbury Delights presents a huge opportunity for retailers and wholesalers to drive incremental sales."
Low-Calorie Chocolate Nougat Bars
Cadbury Delights are a Great Alternative to Candy Bars
Trend Themes
1. Low-calorie Snacks - As consumers increasingly look for lower calorie snack options, there is a growing opportunity for companies to develop and market health-conscious products.
2. Alternative Candy Bars - As more consumers seek healthier options, there is a potential market for companies to create alternative products with lower sugar content and healthier ingredients.
3. Innovative Flavor Profiles - There is an opportunity for companies to develop and market unique, low-calorie flavor profiles that appeal to consumers looking for healthier snack options.
Industry Implications
1. Confectionery Industry - As the confectionery industry faces greater scrutiny for the health impact of its products, there is a growing demand for lower calorie and healthier snack options.
2. Food Retail Industry - As consumers increasingly seek healthier options, there is an opportunity for retailers to offer a wider range of low-calorie snack alternatives to attract health-conscious customers.
3. Food Manufacturing Industry - There is an opportunity for food manufacturers to develop and market low-calorie snack options that provide consumers with healthier alternatives to traditional confectionery products.