Cadbury and The Prince's Trust have announced a partnership that's meant to help young people be their best self when embarking on a new adventure this fall. The partnership will see Cadbury releasing 5,000 limited-edition Dairy Milk bars with confidence-boosting slogans like You Are Magic!, Stay Strong! and Be Brave!, amongst others. The bars are being offered via the Sweet Starts website where consumers can send the bars for free to those who they want to encourage to try their hardest this autumn.
Junior Brand Manager at Mondelēz International Christina Bland commented on the Cadbury and The Prince's Trust partnership saying, "As part of the work that Cadbury does with The Prince’s Trust, we wanted to launch these bars to showcase young ambassador success stories and offer words of encouragement to those starting out. We hope to raise awareness of the incredible support The Prince’s Trust provides, the charity’s amazing resources and to give people nationwide a generous way to lift the spirits of a young person this September, with a bar of the nation’s favourite Cadbury Dairy Milk!"
Confidence-Boosting Candy Bars
Cadbury and The Prince's Trust Teamed Up to Support Young People
Trend Themes
1. Confidence-boosting Candy Bars - Cadbury and The Prince's Trust released limited-edition Dairy Milk bars with confidence-boosting slogans, offering a new approach to supporting and encouraging young people.
2. Partnerships for Empowering Youth - The collaboration between Cadbury and The Prince's Trust aims to empower young people through inspirational messaging, presenting an opportunity for other brands to team up with non-profit organizations.
3. Personalized Motivational Treats - The Sweet Starts website allows consumers to send free confidence-boosting candy bars to the young individuals they want to encourage, illustrating an innovative way to personalize motivation and support.
Industry Implications
1. Confectionery - Cadbury's collaboration with The Prince's Trust introduces a unique concept of confidence-building candy bars, presenting a disruptive opportunity for the confectionery industry.
2. Non-profit - The partnership between Cadbury and The Prince's Trust showcases the potential for collaborations between businesses and non-profit organizations, creating a space for disruptive innovation in the non-profit sector.
3. Personalized Gifting - The Sweet Starts website offers a new avenue for personalized gifting through sending confidence-boosting candy bars, representing a disruptive innovation opportunity for the gifting industry.