Inspired by her Mediterranean roots, Dessy Hairis followed her passion project in her late teens and founded Bydee, a swimwear brand that has transformed "into a multi-million dollar empire with an all-female team of 35."
Drawing inspiration from Dessy Hairis' travels, the designs in each Bydee collection reflect impeccable attention to detail and commitment to sustainability. The brand regularly utilizes eco-friendly fabrics made from post-consumer materials which will appeal to consumers looking to lessen their environmental impact. The chic and comfortable swimwear silhouettes are versatile, allowing consumers seamless transitions from beach to bar.
Embraced by influencers and celebrities like Alessandra Ambrosio and Millie Bobby Brown, Bydee's social growth has been remarkable, with a doubling revenue trajectory and a substantial increase in Instagram following and viral TikTok videos.
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Trend Themes
1. Sustainable-swimwear-collections - Incorporating eco-friendly fabrics made from post-consumer materials presents an innovative opportunity for swimwear brands looking to attract environmentally-conscious consumers.
2. Celebrity-influencer-collaborations - Partnering with influencers and celebrities can significantly boost brand visibility and revenue growth for swimwear companies seeking to expand their reach.
3. Versatile-beachwear-designs - Creating versatile swimwear silhouettes for seamless transitions from beach to bar offers a lucrative market opportunity for brands aiming to cater to consumers' diverse lifestyle needs.
Industry Implications
1. Fashion-apparel - The fashion industry can benefit from incorporating sustainable practices and utilizing celebrity endorsements to drive innovation and growth in swimwear brands.
2. Social-media-marketing - The social media marketing industry holds potential for facilitating collaborations between swimwear brands and influencers, leading to increased brand awareness and sales.
3. Retail-e-commerce - E-commerce retailers can capitalize on the demand for versatile beachwear designs by offering a wide range of options that cater to consumers' changing preferences and lifestyles.