Ceramic Therapeutic Homeware Capsule

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Houseplant Launches the By Seth Collection with Seth Rogen

Seth Rogen's cannabis lifestyle brand Houseplant introduces its latest By Seth collection that showcases the multi-talented actor's newfound passion for ceramic art. The brand started off in 2019 alongside his friend Evan Goldberg to "design beautiful products for their favorite plant."

The leading item in the collection is a planter by Seth, which is made from light brown tonal stoneware that boasts a dynamic texture on the exterior. It is designed for indoor and outdoor use with drainage holes and a tray built-in to catch any water. There are also designs for smaller plants and dry flowers with the Vase by Seth in a dark blue glazed look finished with rippled textures. It is rounded out by the Ashtray 2.0 with a joint rest on the lip.
Trend Themes
1. Ceramic Homeware - There is an opportunity for businesses to explore ceramic homeware products for therapeutic benefits.
2. Indoor Gardening - The rise of indoor gardening creates opportunities for businesses to innovate planters with unique textures and designs.
3. Cannabis Home Decor - There is a growing market for cannabis home decor products like the Ashtray 2.0, which presents opportunities for businesses to enter the space.
Industry Implications
1. Home Decor - Businesses in the home decor industry can explore the potential of therapeutic homeware products as a new line.
2. Gardening - Businesses in the gardening industry can explore incorporating unique textures and designs in their planters to cater to the indoor gardening trend.
3. Cannabis - Businesses in the cannabis industry can expand their product offerings to include home decor items like the Ashtray 2.0 to cater to the growing demand and market trends.

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