The latest Butter Goods Pre-Summer 2019 capsule designs its staple silhouettes with the transition of seasons in mind. The variety of pieces are prepared to be comfortably worn during warm afternoons to colder evenings. The collection references a plethora of graphics and structural staples including lightweight fleece outerwear and workwear overshirts.
The selection of tees is adorned in graphic images in contrasting colors of bright yellow and red, transferring onto the outerwear options as well. Some of the graphics include a bulldog wearing a cap along with striped patterning or pastel foundations. A notable accent is a patchwork reading "JAZZ" complete in soft chenille materials along with a saxophone player and Lion of Judah. The Butter Goods Pre-Summer 2019 capsule is now available for purchase online and in-store.
Season-Changing Streetwear Designs
The Butter Goods Pre-Summer Series Features Transitional Looks
Trend Themes
1. Transitional Streetwear - Opportunity for brands to create designs that can be worn comfortably in both warm and cold weather.
2. Graphic-adorned Outerwear - Potential for innovative outerwear designs featuring bold and contrasting graphics.
3. Patchwork Accents - Opportunity to incorporate unique patchwork details into clothing design.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of transitional streetwear and graphic-adorned outerwear.
2. Retail - Retailers can stock up on the Butter Goods Pre-Summer 2019 capsule collection to meet consumer demand for transitional streetwear.
3. Textile - Opportunity for textile manufacturers to produce soft chenille materials for patchwork accents in fashion design.