Over the past few years, consumers have become fairly familiar with sheet masks inspired by the world of K-beauty, as well as many other inventive masking solutions for various parts of the body—and Bawdy Beauty offers a marine algae butt mask dubbed 'Shake It.'
The firming, toning and illuminating mask is packed with plumping plant-based collagen, soothing ingredients like chamomile, aloe and oat extract, plus antioxidant-rich blue algae and mineral-rich kelp. When it comes to using the unconventional sheet mask, consumers are instructed to apply it to clean skin for a period of about 10 to 15 minutes.
Bawdy Beauty's Shake It butt mask can also be found in the brand's Galaxy Kit, which also includes other solutions for hydrating, toning, brightening, detoxifying and retexturizing the skin of the posterior.
Galactic Posterior Masks
Bawdy Beauty's 'Shake It' is a Firming Marine Algae Butt Mask
Trend Themes
1. Body Masking - Opportunity for skincare brands to innovate with unconventional sheet masks for various parts of the body.
2. Marine Algae Skincare - Potential for utilizing marine algae in skincare products for its firming, toning, and illuminating properties.
3. Multifunctional Beauty Kits - Market gap for beauty kits that offer a range of solutions for different skincare concerns in one package.
Industry Implications
1. Skincare - The skincare industry can explore the development of innovative body masks targeting different areas of the body.
2. Natural Cosmetics - Opportunity for natural cosmetics brands to incorporate marine algae in their skincare products for added benefits.
3. Beauty Subscription Boxes - Potential for beauty subscription box companies to curate multifunctional beauty kits that cater to various skincare needs.