Jeremy Gutsche's award-winning book 'Exploiting Chaos' teaches its readers the importance of having a clear business perspective in today's ever-changing market. The innovation keynote speaker suggests that one's perspective is the way they look at the future and the problems they are going to try to solve. It is very important for modern brands to have a clear understanding of what it is they are trying to do.
Jeremy's book notes that businesses or CEOs must be able to define their brands when asked.
"When someone asks you to define your organization, what is your answer? How do you describe your role?
Your answer is your perspective, and it has a meaningful impact on your destiny."
This question serves as the foundation for a large portion of Jeremy's book and is revisited throughout the chapters as well as his keynote. You can read a FREE copy of Jeremy's book here.
Your Perspective Determines Your Destiny
Jeremy Gutsche On Defining Your Business Perspective
Trend Themes
1. Clear Business Perspective - Having a clear business perspective is crucial in today's ever-changing market and can define a brand's success.
2. Defining Your Brand - Businesses must be able to clearly define their brands when asked, as it greatly impacts their destiny.
3. Revisiting Perspective - Revisiting your business perspective throughout your organization's journey ensures continued success and growth.
Industry Implications
1. Consulting - Consulting firms can help businesses define their brand identity and perspective, setting them up for future success.
2. Marketing - Marketing agencies can assist businesses in developing and communicating their brand perspective to their target audience.
3. Publishing - Publishing companies can create content, such as books and articles, that encourage businesses to define their perspective and provide guidance on how to do so effectively.