It was a sad morning for this Trend Hunter. Time Inc. reported that they would be closing Business 2.0, one of the most excellent magazines for breaking new technology and up-and-coming trends. The second-to-last issue is sitting next to my laptop as I type and I can't help but think of all the great stories I've collected from them over the months. Ironically, today was the day I was finally going to send out for a subscription.
They closed due to a decline in ad revenue, but that's no surprise. The print magazine industry is slowly fading out as more and more people go online.
"On Wednesday human resources personnel and other executives from Time will visit the magazine's San Francisco headquarters to formally shut down the operations," ZD Net reported. The staff of Business 2.0 are being reassigned to Fortune magazine.
It just goes to show that print is on it's way out, it's a dieing industry. The 'net is what it's all about if you want to stay ahead of the game.
Here's our previous post about the end of LIFE Magazine, earlier this year:
Print Media Endangered (Follow Up)
Business 2.0 Closes
Trend Themes
1. Decline of Print Media - Business 2.0's closure indicates the continuous decline of print media in today's digital age.
2. Transition to Digital Platforms - The shift towards digital publications and advertising signals the need for traditional print media companies to transition their services online.
3. Increasing Importance of Online Presence - The rise in online presence and engagement underlines the importance of businesses to have a strong digital strategy.
Industry Implications
1. Print Media - The decline of print media presents an opportunity for the industry to evolve and integrate digital platforms.
2. Digital Advertising - The transition towards digital platforms creates opportunities for growth in the digital advertising industry.
3. Technology News and Trends - The shift to digital platforms highlights the importance of servicing the demand for real-time technology news and trends.