Voluspa is known for its candles and fragrances, and the newest addition to the ‘Maison Noir’ collection is the ‘Burning Woods’ fragrance. Consumers can purchase the scent in the luxe candle, classic candle, petite jar candle, mini tin candle, and 3 wick tin candle sizes, as well as a reed diffuser. The design and packaging of each item are chic and modern with a black and gold palette.
The Burning Woods scent is described on the website as having "notes of Smokey Cedar, Burning Woods, Embers and Himalayan Juniper." Encapsulating a woody burning scent reminiscent of bonfires and the woods gives a deep and warm feeling.
All Voluspa candles are vegan and use natural wicks and a coconut wax blend. Consumers can purchase the Burning Woods fragrance from the Voluspa online store.
Smokey Scented Candles
Voluspa’s Burning Woods Fragrance in Inspired by Smoke, Embers and Wood
Trend Themes
1. Scented Candles - The rise of scented candles that produce unique and specific scents provides an opportunity to innovate with new fragrance combinations.
2. Natural Ingredients - As consumers become more conscious about the ingredients in their products, there is an opportunity to create scented candles made with natural and sustainable ingredients.
3. Luxury Home Fragrances - The demand for luxury home fragrances, like those in the Voluspa ‘Maison Noir’ collection, presents an opportunity to create unique and sophisticated scent experiences.
Industry Implications
1. Home Decor - The popularity of scented candles creates an opportunity for home decor companies to offer their own branded candles in unique fragrances and packaging.
2. Beauty and Personal Care - The use of natural ingredients provides an innovation opportunity for beauty and personal care companies to develop and sell scented candles as part of their product lines.
3. Hospitality - Luxury home fragrances, like those found in the Voluspa ‘Maison Noir’ collection, present an opportunity for hospitality companies to enhance the guest experience with unique and memorable scents.