Spring style took a turn back to basics this year with the use of burlap by Miu Miu.
The look was done by Burberry, with a dyed bag, by Fendi, with a basic burlap bag, and by Miu Miu. Miu Miu’s looks included various dress designs, a skirt, and a pair of heels.
While the use of burlap would suggest a lower price point, that’s not entirely the case, with the purses costing around $1400, the shoes at $600, and the dresses at $1500.
Certainly a look for times of recession, but perhaps not yet at a price point for it.
Burlap Graffiti Fashion
Miu Miu Makes Burlap Dresses Punchy for Spring ‘09
Trend Themes
1. Burlap Fashion Trend - Disruptive innovation opportunity: Introduce affordable and sustainable burlap clothing options for consumers during times of recession.
2. DIY Burlap Accessories - Disruptive innovation opportunity: Create DIY kits or tutorials for consumers to make their own burlap bags and accessories at a lower cost.
3. Luxury Burlap Branding - Disruptive innovation opportunity: Partner with luxury brands to create high-end burlap fashion items that appeal to eco-conscious and fashion-forward consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate burlap fashion into mainstream retail collections to cater to consumers seeking unique and eco-friendly clothing options.
2. Craft and DIY - Disruptive innovation opportunity: Develop burlap-focused craft supplies and DIY materials to tap into the growing demand for sustainable and handmade products.
3. Luxury Fashion - Disruptive innovation opportunity: Collaborate with luxury fashion brands to introduce premium burlap designs that combine high fashion with sustainability.