Del Taco is bringing together two iconic dishes – the burger and the taco – to create a new hybrid dish dubbed the 'Burgertaco.'
More specifically, the new Burgertaco is a mashup of Del Taco's beloved Double Del Cheeseburger and its popular Big Fat Taco. The end result is essentially the Double Del Cheeseburger in taco form – a toasted flatbread filled with two grilled-to-order all-beef patties, two slices of American cheese, sliced tomatoes, crisp shredded lettuce, diced onions, and the brand's signature burger sauce. As Noah Chillingworth, Chief Marketing Officer at Del Taco, explains, "Whether you love tacos or burgers, all Americans can agree that Del Taco’s new Burgertaco delivers an iconic flavor for guests who want the best of both worlds."
Hybrid Burger-Based Tacos
Del Taco's New Burgertaco Offers the Best of Two Signature Dishes
Trend Themes
-
Fast Food Mashups — Cross-category menu hybrids create novelty-driven demand by combining familiar flavors into snackable formats that feel both recognizable and new.
-
Burger-taco Fusion — Iconic comfort foods translated into alternate formats open space for playful limited-time offerings that broaden appeal across craving occasions.
-
Portable Comfort Meals — Handheld adaptations of full-size restaurant favorites reflect consumer interest in convenient, indulgent meals designed for on-the-go eating.
Industry Implications
-
Quick Service Restaurants — Menu experimentation in fast food supports brand differentiation through limited-run hybrids that can generate social attention and repeat visits.
-
Food and Beverage — Fusion-based product development highlights opportunities for packaged and restaurant brands to reframe established flavor profiles in unexpected formats.
-
Casual Dining — Familiar dish mashups provide accessible innovation pathways for restaurants seeking to refresh menus without alienating mainstream diners.