Social Good Burgers

View More

A&W Canada Serves Up Support for MS Research with Burgers to Beat MS Day

On August 18th, A&W is hosting its 14th annual Burgers to Beat MS Day. The event will donate $2 from every Teen Burger sold to the MS Society of Canada. With an impressive fundraising goal of $1.5 million, A&W is on a mission to create positive change within the MS community and help envision a world free of MS. Over the last 13 years, Burgers to Beat MS Day has raised over $17 million.

In addition, from now through Thursday, guests can also raise funds by choosing to round up their bill with any purchase or by making an online donation at BurgersToBeatMS.ca. According to a recent survey, "Canada has one of the highest rates of MS in the world. Approximately 1 in every 400 Canadians live with MS – more than 90,000 people in Canada."
Trend Themes
1. Social Impact Marketing - More businesses can incorporate social impact initiatives into their marketing campaigns to create positive change and increase brand loyalty.
2. Cause Marketing Partnerships - Partnering with non-profits can lead to mutually beneficial relationships between businesses and charitable organizations, while also improving community welfare.
3. Donation Matching Campaigns - Matching donations from customers can incentivize charitable giving and increase awareness about community causes and social issues.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage social impact marketing to drive sales and improve community welfare through cause-driven campaigns.
2. Non-profit - Non-profits can build cause marketing partnerships with businesses to achieve fundraising goals and raise awareness about community causes and social issues.
3. Retail - Retail businesses can incorporate donation matching campaigns into their marketing strategies to give back to community causes, incentivize charitable giving, and show customers that their brand is socially responsible.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE