Burger King's reusable packaging has been released as the QSR brand makes an effort to lessen its contribution to environmental waste.
The QSR brand partnered with TerraCycle’s circular packaging service, Loop, to test out a closed-loop system that shares the responsibility for waste with its consumers. The pilot program is set to launch in New York City, Portland, and Tokyo in 2021, with additional cities being added throughout the year. At the point of purchase, consumers will be able to opt-in to the zero waste packaging, where they will be charged a small fee. After their meal, they can return the packaging and receive a refund. The used packaging will then be throughly cleaned and re-used.
Reusable QSR Packaging
Burger King's Reusable Packaging is Being Tested at Select Locations
Trend Themes
1. Reusable Packaging - The trend of reusable packaging in the QSR industry allows brands to reduce environmental waste and engage consumers in shared responsibility for waste management.
2. Circular Economy - The adoption of a closed-loop system, such as Burger King's partnership with Loop, presents disruptive innovation opportunities in creating a sustainable and waste-free economy.
3. Consumer-driven Sustainability - The introduction of zero waste packaging and a refund system empowers consumers to actively participate in environmental sustainability and encourages businesses to respond to consumer demand for greener options.
Industry Implications
1. Quick Service Restaurants (QSR) - The QSR industry can explore reusable packaging solutions to minimize waste and improve environmental sustainability, while meeting growing consumer expectations for eco-friendly practices.
2. Waste Management - The waste management industry can leverage the shift towards circular economy models and closed-loop systems to develop innovative methods for cleaning and reusing packaging materials.
3. Sustainable Packaging - The sustainable packaging industry can benefit from the adoption of reusability concepts and collaborate with brands to design and manufacture eco-friendly packaging solutions that align with circular economy practices.