A Burger King grill has been launched as a publicity stunt to address the absence of a Burger King location in Sinop, Turkey.
The fast food establishment is popular accross the country, with an abundance of outlets it Batman, Ankara, and Istanbul. Despite the fact that citizens of Sinop are "begging for the chain to open [...] in the city," there are no such concrete plans as of yet. To address the justifiable dissatisfaction, the QSR restaurant teams up with marketing agency VMLY&R Istanbul. The collaboration delivers mini Burger King grill sets to Sinop that will allow individuals "to create their own 'Whoppers' in the comfort of their own home."
The endeavor is, without a doubt, cheeky and the set comes with miniature tongs and charcoal nubs.
Miniature Burger Grill Sets
The Burger King Grill is a Substitution for the Fast Food Restaurant
Trend Themes
1. Home Grilling Kits - Opportunity for fast food chains to create home grilling kits for customers to enjoy their favorite meals without the need for a physical restaurant presence.
2. Collaborative Marketing Campaigns - Increasing trend of brands partnering with marketing agencies to create unique and personalized experiences for customers in underserved areas.
3. DIY Fast Food - Growing demand for DIY fast food kits that allow consumers to recreate popular restaurant dishes in the comfort of their own homes.
Industry Implications
1. Fast Food Chains - Opportunity for fast food chains to explore innovative ways to reach customers in areas without physical restaurant locations.
2. Marketing Agencies - Increasing demand for marketing agencies to collaborate with brands in creating memorable experiences for customers in underserved areas.
3. Meal Kit Delivery Services - Growing market for meal kit delivery services that provide customers with all the necessary ingredients and instructions to recreate their favorite fast food meals at home.