Burger 21 recently released a mobile app that lets loyalty club members get their hands on a free cheeseburger during National Cheeseburger Day celebrations. In addition to downloading the mobile app and getting a complementary meal, the fast food restaurant's patrons are also given a chance to win an exciting price pack when participating in Burger 21's #BChessy Photo Sweepstakes -- a contest that awards those who share a picture of their burger on social media channels.
The contest is open to Facebook and Instagram users who will automatically be entered into the sweepstakes upon posting to the channels. The winner of this fast food photo contest will win free hamburgers from Burger 21 for an entire year.
Fast Food Photo Contests
Burger 21 Offers Free Cheeseburgers to Loyalty Club Members
Trend Themes
1. Mobile App Loyalty Programs - Opportunity for fast food restaurants to engage customers and reward loyalty through mobile apps.
2. Social Media Photo Contests - Using user-generated content on social media to promote fast food brands and engage with customers.
3. Gamification in Fast Food - Introducing contests and sweepstakes to encourage customer participation and increase brand awareness.
Industry Implications
1. Fast Food - Implementation of mobile apps, social media contests, and gamification in the fast food industry.
2. Mobile App Development - Providing services to develop loyalty program apps for fast food restaurants.
3. Digital Marketing - Assisting fast food brands in creating and running social media photo contests to drive customer engagement.