Burryberry has selected Adam Driver to be the face of its latest 'Burberry Hero' cologne; the release of which was accompanied by a bizarre, minute-long commercial that features the Star Wars actor morphing into a centaur.
In a series of cuts, viewers watch as Driver runs shirtless on the beach alongside a galloping horse. Together, Driver and the horse dive into the blue seawater and proceed to swim in a melodramatic fashion. The ad ends as Driver emerges from the water, now a silhouette of a half-man, half-horse.
With the launch of the 'Burberry Hero' campaign, the Oscar-nominated actor joins other notable Burberry ambassadors such as Kendall Jenner, FKA Twigs, and Marcus Rashford. Driver is, however, the only celebrity to be transformed into a mythical creature by the brand – surely, an achievement worthy of bragging rights.
Mythical Creature Cologne Ads
New Ad for 'Burberry Hero' Sees Adam Driver Transform Into a Centaur
Trend Themes
1. Mythical Creature Marketing - Brands could explore marketing techniques that involve the use of mythological creatures in their campaigns to create a unique and memorable experience for consumers.
2. Celebrity Transformation Ads - Brands can capitalize on the trend of using popular celebrities by transforming them into different characters and creatures to generate buzz around their products.
3. Melodramatic Fashion Ads - Fashion brands can consider using melodramatic and cinematic techniques in their advertising to create an emotional connection with audiences and showcase their products in unique ways.
Industry Implications
1. Fragrance Industry - Fragrance brands could experiment with unique marketing techniques to stand out in a crowded market and appeal to younger audiences attracted to innovative campaigns.
2. Celebrity Endorsement Industry - Celebrity endorsement agencies could leverage the trend of celebrity transformation ads to offer their clients a unique and eye-catching way to promote their products.
3. Fashion Industry - Fashion companies can explore new and creative ways to showcase their products through melodramatic fashion ads that create a memorable brand experience for consumers.