Bumble's latest ad spot creates a sense of urgency among daters, boasting the tagline "good things come to those who don't wait." Encouraging young people to live in the moment, this playful ad highlights the vast dating pool that's out there, reminding consumers that love could be a few swipes away.
The ad follows an adorable but slightly desperate woman on her journey to finding love. It opens with a quirky song sung by the lead herself, containing the lyrics "when I bring a boyfriend home, he wont be made of pillows". the lead continues to describe what her life will look like with her future man, detailing dinners, vacations, and even what side of the bed he'll sleep on. At the end of the ad, she receives a match, and the clip closes with the two of them singing together.
Optimistic Dating Ads
Bumble's Latest Ad Boasts that 'Good Things Come to Those Who Don't Wait'
Trend Themes
1. Urgency Marketing - Marketers can use urgency messaging to encourage fast decision making among customers by highlighting the benefits of taking immediate action.
2. Authentic Representation - Incorporating genuine and relatable characters in marketing campaigns can better connect with younger audiences who value transparency and diversity in media.
3. Virtual Dating - The pandemic has accelerated the need for virtual dating tools and platforms that offer safe and engaging ways for people to connect with each other remotely.
Industry Implications
1. Online Dating - Companies in the online dating industry should consider creating marketing campaigns that communicate a sense of urgency and emphasize the wide range of potential matches available to users.
2. Social Media - Social media platforms can incorporate more authentic and relatable content in their advertising, tapping into the desire of younger generations for more diverse representation.
3. Virtual Event Platforms - The rise of virtual dating has created opportunities for virtual event platforms to develop more interactive and engaging experiences for people looking to connect or date online.