Bumble is celebrating Mental Health Awareness Month with a new slew of features spotlighting self-care and mental wellness. On Bumble, the new 'Interest Badges' feature allows you to let other users know what you're passionate about, whereas 'Prompts' allows you to express yourself and kick off a conversation. There are six brand-new badges available: "Therapy," "Mindfulness," "Deep chat," "Nutrition," "Sleeping well," and "Time offline." Some of the new 'Prompts' include "I'm prioritizing my mental health by..." and "My mental health game changer was..."
With 'Snooze Mode,' users can choose to hide their profile from potential matches for 24 hours, 72 hours, a week, or indefinitely. You can pause your Bumble activity without losing any connections or chats if 'Time offline' is your preferred Interest Badge. Additionally, Bumble has an 'Incognito Mode' that only allows you to appear for matches you've chosen.
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Trend Themes
1. Mental Wellness Badges - Opportunity for companies to implement mental wellness badges on their platforms to increase awareness and prioritize users' mental health.
2. Snooze Mode Feature - Disruptive innovation opportunity for dating apps to implement Snooze Mode, providing users the flexibility to take a break from the app without losing connections or chats.
3. Prompts for Mental Health - Opportunity for social media apps to introduce new prompts to encourage users to share their mental health journeys and provide support for those in need.
Industry Implications
1. Dating Apps - Dating apps could benefit from introducing features that prioritize mental health and wellness while increasing user engagement and enhancing the user experience.
2. Mental Health Platforms - Mental health companies can integrate Bumble’s mental health features initiate personalized self-care and mental wellness plans for their users.
3. Social Media Apps - Mental health prompts can be integrated into social media apps to encourage mental health awareness and provide support for users in need.