The Bulmers Commuter Experiment attempts to spark the brain and get people talking. By downloading their iPhone app, you'll be able to participate in a wide range of fun tests.
Currently, to celebrate the launch of Bulmers Nº17 and their ongoing experimentation with flavor, Bulmers have set up a series of commuter experiments. They got together with Metro and its readers to ask, "What gets people talking on their commute?" Hundreds of experimenters across the country sent them some crazy ideas to test, the first, features a telephone ringing in the middle of a busy station -- who will answer it and what will they make them do?
Implications - This marketing campaign invites UK consumers to experiment through a variety of experiential, digital and print engagement initiatives, centered on a bespoke Facebook page. Social media is at the forefront of innovative marketing campaigns and entrepreneurs should use this model to create their own.
Pop-Up Phone Calls
The Bulmers Commuter Experiment Attempts to Spark Conversation
Trend Themes
1. Experiential Marketing Campaigns - Brands can develop campaigns that go beyond traditional advertising by leveraging interactive experiences to engage consumers and spark conversation.
2. Social Media Marketing - Marketers can leverage social media to amplify experiential campaigns, increase reach and engagement, and encourage user-generated content.
3. Innovative Marketing Initiatives - Entrepreneurs can explore unconventional marketing initiatives to stand out in a crowded marketplace and capture the attention of consumers.
Industry Implications
1. Food & Beverage - Companies can create unique experiences for consumers to interact with their products and create memorable moments that lead to brand loyalty and advocacy.
2. Advertising & Marketing - Agencies can develop campaigns that leverage experiential marketing and social media to offer their clients a differentiated and effective approach to reaching their target audience.
3. Technology - Tech companies can develop platforms and tools that help brands create and measure the impact of experiential marketing campaigns, or integrate with social media to amplify their reach and engagement.