Christopher Bailey has been working hard to shed the staid and traditionalist image of Burberry by aligning the house with emerging music talent and the young, cool and beautiful, and the Burberry Spring/Summer 2011 collection represents a continuation of this advancement.
Taking inspiration from both military and biker influences, the fusion of Marlon Brando and Sid Vicous influences culminates in cropped quilted leathers embellished with tarnished brass studs. The Burberry Spring/Summer 2011 line balances this brutality with a palette of military hues, from field to flight.
Modern Barbarian Menswear
The Boys of Burberry Spring/Summer 2011 Are Ready for Urban Combat
Trend Themes
1. Military-inspired Fashion - The rise of military-inspired fashion offers opportunities for disruptive innovation by incorporating unique fabric technologies and sustainable materials into designs.
2. Biker-influenced Style - The popularity of biker-influenced style opens up disruptive innovation possibilities in the fashion industry, such as incorporating smart textiles and wearable technology into garments.
3. Collaboration with Emerging Music Talent - The trend of collaborating with emerging music talent presents disruptive innovation opportunities for fashion brands to create exclusive merchandise and limited-edition collections that appeal to a younger demographic.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by exploring new marketing strategies and incorporating sustainable practices into the production and distribution processes.
2. Textile Manufacturing - The textile manufacturing industry has the opportunity for disruptive innovation by developing innovative fabric technologies that enhance the functionality and durability of military and biker-inspired fashion.
3. Entertainment - The entertainment industry, specifically music, can benefit from disruptive innovation by forging more collaborations with fashion brands to create mutually beneficial partnerships and unique brand experiences.