This restaurant allows its customers to build pizzas and salads on their own while enjoying a unique fast food environment to eat in.
Called 'First Base,' the restaurant is in Cape Town, South Africa and features a design that is unlike most fast food pizza joints. Customers are able to go through a line where they can select the ingredients for their pizzas and salads, allowing the restaurant to provide a personalized experience in which people can get exactly what they want. The space was designed by 'Inhouse Brand Architects' and its most unique feature is its eccentric use of tile, which spans a large portion of the floor, into the counter and across the ceiling in an asymmetrical fashion.
This unique fast food restaurant provides a playful and customized eating experience.
Nutritious Pizza Restaurants
This Restaurant Allows Customers to Build Pizzas on Their Own
Trend Themes
1. Personalized Fast Food - First Base allows customers to build their own pizzas and salads for a personalized experience.
2. Immersive Restaurant Design - 'First Base' features unique, eccentric tile design throughout the space for a memorable experience.
3. Healthy Fast Food - 'First Base' offers nutritious pizza and salad options for health-conscious customers.
Industry Implications
1. Fast Food Restaurants - Other fast food restaurants can implement personalized, healthy options to attract health-conscious customers.
2. Hospitality Industry - Restaurants can explore unique and immersive design elements to enhance customer experience.
3. Healthy Food Industry - More healthy fast food options can be developed to cater to a growing health-conscious market.