The Bugatti brand has attached its name to many cross-industry innovations and now it is all over fashion with the release of the Bugatti FW 2014 Collection.
In collaboration with L’uomo Vogue, the high performance automobile marquee unveils its very first fashion line. This line is a mix of both women's and menswear featuring a line of swank suits for the boys and posh handbags for the ladies. Keeping true to the signature Bugatti color, this collection features shades of dramatic to moody blues. This intricate and heavily cultured line blends Italian creativity with its French heritage and German engineering.
The Bugatti FW 2014 Collection is the first major jump into the fashion pool this brand plans to make, with future plans on spreading its fashion wings and continuing with later collections.
Luxury Automobile-Infused Couture
The Bugatti FW 2014 Collection is as Alluring as the Supercar
Trend Themes
1. Cross-industry Collaborations - Luxury car brands partnering with fashion brands to create exclusive and luxurious collections.
2. Brand Extension - Luxury car brands venturing into other industries to expand their brand and reach new audiences.
3. Heritage Design - Luxury car brands using their signature style, color and design elements in fashion to create a cohesive brand image.
Industry Implications
1. Fashion - Fashion industry can collaborate with luxury car brands to create exclusive collections that appeal to the high-end market.
2. Automobile - Luxury automobile industry can increase brand visibility through fashion collaborations and explore new revenue streams.
3. Luxury Goods - Luxury goods industry can benefit from combining different luxury categories to attract high-end consumers who value exclusivity.