This summer, beer fans will be able to enjoy a new light lager, the Bud Light Lemon Tea, which boasts a bright flavor thanks to the fact that the product is brewed with real lemon peels and aged over real black tea leaves. The finished beer is said to have a distinct flavor profile and it is sure to be a refreshing new option that will intrigue many new consumers.
To highlight that the beer is made with real ingredients, Bud Light included icons on the packaging that show its formula excludes corn syrup and artificial flavors.
This expansion to Bud Light's portfolio is like the brand's innovative Bud Light Orange, which was launched last year and is also brewed with real lime and orange peels.
Tea-Flavored Citrus Lagers
Bug Light Lemon Tea is Made with Real Lemon Peel and Black Tea Leaves
Trend Themes
1. Tea-flavored Citrus Lagers - The rise of tea-flavored citrus lagers presents an opportunity for breweries to tap into the growing demand for unique and refreshing beer options that incorporate natural ingredients.
2. Innovation in Brewing Techniques - Breweries can leverage innovative brewing techniques, such as aging over real tea leaves and fruit peels, to create distinct flavor profiles and attract consumers looking for new and exciting beer experiences.
3. Transparent Ingredient Labeling - The trend towards transparent ingredient labeling in the beer industry offers an opportunity for brands to differentiate themselves and build trust with consumers by promoting their use of real ingredients, excluding additives like corn syrup and artificial flavors.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the tea-flavored citrus lager trend by experimenting with different combinations of tea leaves and fruit peels to create unique flavor profiles that appeal to beer enthusiasts seeking novel tastes.
2. Beverage Packaging - The rise of tea-infused lagers presents an opportunity for beverage packaging companies to develop innovative label designs that effectively communicate the use of real ingredients and highlight the refreshing nature of these products.
3. Non-alcoholic Beverages - The trend towards tea-infused lagers opens up opportunities for non-alcoholic beverage manufacturers to introduce refreshing, tea-based alternatives that cater to consumers who are looking for flavorful, non-alcoholic options.