A quick look around most children's clothing stores will tell you that cars and dinosaurs are for boys, while fashion and flowers are for girls—but buddingSTEM is on a mission to change this.
The brains behind buddingSTEM are two moms, Jennifer Muhm and Malorie Catchpole, who found that their own daughters were constantly gravitating towards the graphic prints only available in the boys' clothing departments. After finding that there is a serious void in the market, in order to give their daughters what they wanted, the pair created a line of t-shirts, leggings, bodysuits and other apparel that celebrates STEM for girls. So far, some of the collections designed by buddingSTEM garments include trains, dinosaurs and outer space, empowering young girls to be whoever they want to be when they grow up.
Launched as a project on Kickstarter, buddingSTEM well surpassed its initial $45,000 crowdfunding goal.
Empowering Girls' Clothing
buddingSTEM's Apparel for Girls Celebrates Engineering and Science
Trend Themes
1. Gender-inclusive Clothing - Disruptive innovation opportunity: Develop clothing lines that break down gender stereotypes and offer more options for children.
2. Stem-focused Apparel - Disruptive innovation opportunity: Create clothing that promotes interest and engagement in STEM fields for girls at a young age.
3. Crowdfunding for Fashion - Disruptive innovation opportunity: Explore the use of crowdfunding platforms to launch and finance clothing brands and projects.
Industry Implications
1. Children's Clothing - Disruptive innovation opportunity: Redesign children's apparel to be more inclusive and encourage exploration of various interests and hobbies.
2. Fashion - Disruptive innovation opportunity: Incorporate STEM-related themes and designs into mainstream fashion to appeal to a wider audience.
3. Crowdfunding - Disruptive innovation opportunity: Utilize crowdfunding platforms to disrupt traditional fashion industry financing models and enable independent designers to bring innovative ideas to market.