While summer may still be a few months away, a new Bud Light Seltzer Lemonade was unveiled that's perfect for cracking open in the warmer weather, or just pretending that's the case.
The slim cans can be picked up in four bold flavors: Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, and Peach Lemonade. Consumers are able to try out all of the complementary flavors in variety 12-packs, which will be available from participating retailers starting January 18th.
Each can contains just 100 calories, has less than one gram of sugar, and is 5 percent ABV. With their carefully thought out formula, the Bud Light Seltzer Lemonades perfectly balance a lemonade flavor without feeling too sweet—making them ideal for day-time sipping.
Bold Lemonade Seltzers
The New Bud Light Seltzer Lemonade Comes in Four Flavors
Trend Themes
1. Lemonade Seltzer Trend - Bud Light's release of Lemonade Seltzer is indicative of a new trend towards fruit-flavored seltzers that are low in calories and sugar and appeal to health-conscious consumers
2. Variety Pack Trend - The launch of Bud Light's Lemonade Seltzer in a variety pack speaks to the trend of offering consumers multiple flavor options in one package, providing convenience and increasing the likelihood of repeat purchases
3. Low-calorie Alcoholic Beverages Trend - The creation of Bud Light's Lemonade Seltzer with just 100 calories per can is part of a larger trend towards low-calorie alcoholic beverages that provide an alternative to traditional, high-calorie options
Industry Implications
1. Alcoholic Beverage Industry - The launch of Bud Light's Lemonade Seltzer presents opportunities for alcoholic beverage companies to innovate and expand their offerings to attract health-conscious consumers
2. Soft Drink Industry - The Lemonade Seltzer trend poses a threat to the soft drink industry as low calorie and low sugar options gain popularity among consumers seeking healthier beverage choices
3. Retail Industry - The variety pack trend presents opportunities for the retail industry to offer products that provide convenience and value to consumers, potentially leading to increased sales and customer loyalty