From its branding to its intended uses, Buckler's is a skincare brand devoted to satisfying the needs of any consumer — regardless of their gender. The brand began by offering a chapped skin balm for dry hands, and it has expanded to offer a broad line of skincare products all revolving around the same universal ethos.
Buckler's gender-neutral chops were on full display with its first product, the 'Chapped Skin Remedy'. Released in 2011, the product was rated as a 'Best Hand Cream' by both women's magazine Details and men's magazine Men's Journal. The brand has only continued to deliver the same quality with its more recent products, which include a daily face cream, body soaps, lip balm, and even candles.
Part of Buckler's success stems from its product packaging, which employs neutral browns, silver, and black color schemes as well as a simple cursive product name.
Neutral Botanical Skincare Brands
'Buckler's' is Designed for Universal Skincare Issues
Trend Themes
1. Universal Skincare - Expanding brands to offer skincare products targeting a wider range of consumers, regardless of gender.
2. Gender-neutral Branding - Providing gender-neutral branding and product design for skincare products to appeal to a wider audience.
3. Clean Skincare - Marketing brands as natural and organic for consumers seeking clean skincare products.
Industry Implications
1. Beauty and Personal Care - Opportunities for brands to expand their skincare product offerings and appeal to a wider range of consumers with universal and natural products.
2. Marketing and Advertising - Opportunities to engage in gender-neutral branding and product design, allowing companies to appeal to a broader audience with inclusive messaging.
3. Retail and E-commerce - Opportunities to market and sell natural and universal skincare brands through online marketplaces and in-store, catering to consumers seeking clean and versatile products.