Buchanan’s Pineapple is the first flavored spirit from the Diageo-owned brand that is formulated with high-quality flavors in mind to help consumers craft high-quality cocktails from home.
The spirit is formulated with the brand's signature whiskey, but has a pineapple-forward profile that opens up to reveal tasting notes of caramel and vanilla as well. The spirit finishes smooth to make it suitable for enjoyment on its own or as a tropical addition to a cocktail. Featuring a 35% ABV, the spirit comes in 750ml bottles priced at $29.99 and is available in the US now.
Director of Buchanan's Whisky Joyce He commented on Buchanan’s Pineapple saying, "With Buchanan’s Pineapple, we are combining one of the most beloved flavours in Hispanic culture with the same distinct smoothness from the House of Buchanan’s people have enjoyed for more than 130 years."
Tropically Flavored Whiskey Spirits
Buchanan’s Pineapple Offers a Burst of Fruit Flavor
Trend Themes
1. Fruit-flavored Whiskey - Opportunity to create more fruit-flavored variations of whiskey and offer more diverse options for consumers.
2. Craft Cocktails - Opportunity for bars and restaurants to create craft cocktails that feature tropical and fruit flavors of whiskey.
3. Increased Use of High-quality Flavors - Opportunity for brands to create spirits with high-quality flavors to appeal to consumers looking for unique and high-end products.
Industry Implications
1. Alcohol and Spirits - Distilleries can experiment with different fruit flavors to create unique products and attract a wider consumer base.
2. Hospitality and Tourism - Hotels and resorts in tropical locations can incorporate Buchanan’s Pineapple into their cocktail menus to offer guests a taste of the local culture.
3. Food and Beverage - Restaurants and bars can create signature cocktails using fruit-flavored whiskey and offer customers a unique and memorable dining experience.