Lush is taking a different approach to Black Friday with the launch of 27 new bubble bars for "Green Friday" – a concept that embodies "mindful spending" ahead of the holidays. Its new offerings are perfect "naked" and without any packaging, making it more sustainable, especially at a time when single-use plastic is so prevalent around the holidays.
The frothy and fragrant bars start crumbling under running water to create inviting bubbles for your next relaxing bath. Some standout examples from the collection includes the Puppy Love Bubble Bar, the Twilight Bubble Bar, thee Rainbow Bubble Bar, the Matcha Roll Bubble Bar, and the Mrs. Whippy Bubble Bar.
The new vegan bubble bars are available to purchase online starting November 27th.
Green Friday Bubble Bars
Lush Unveils 27 New Bubble Bars Ahead of "Green Friday"
Trend Themes
1. Mindful Spending - Opportunity for businesses to create eco-friendly products and promote mindful consumption for holidays and special events.
2. Package-free Products - Opportunity for businesses to reduce their carbon footprint and attract eco-conscious consumers by offering package-free products.
3. Vegan Beauty Products - Opportunity for businesses to cater to consumers who prefer eco-friendly, cruelty-free, and vegan beauty products.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care industry can innovate by offering package-free, vegan and eco-friendly products.
2. Retail - Retail industry can promote mindful consumption by offering eco-friendly and sustainable products during holiday seasons.
3. Cosmetics - Cosmetics industry can innovate by offering vegan, eco-friendly and cruelty-free beauty products to attract conscious consumers.