Every company wants its products to catch the consumer's gaze on the shop shelf, but this marketing facility was especially important in b.seen eyecare packaging. The series of creams and ointments has been concocted to help people deal with dark circles, wrinkles, cracked skin and oil seeds, bringing youth, health and comfort to the very organs that do the shopping.
Andrea Lee's concept was otherwise kept as minimal as possible. The lotion dispensers are sleek and silver, the roller is shiny and bronze and the dryness solution is contained within a glossy metallic pouch. Plain and coherent labels introduce each item and include a splash of color. The boxes of b.seen eyecare packaging have psychedelic patterns and feature the same bright eyeballs that act as spherical caps on the push-top containers.
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
Trend Themes
1. Minimalist Packaging - Opportunity to create simple and sleek packaging designs that stand out on the shelf.
2. Eye-catching Labels - Chance to use bold and colorful labels to attract consumer attention.
3. Psychedelic Patterns - Potential for unique and vibrant patterns on packaging to create a memorable visual impact.
Industry Implications
1. Skincare - Innovation in packaging design for skincare products that enhances brand differentiation.
2. Beauty - Opportunity to incorporate eye-catching designs in beauty product packaging to increase brand visibility.
3. Cosmetics - Potential for disruptive packaging designs in the cosmetics industry that resonate with consumers.