With its new Brunch Burger, Sonic is proving that Sunday brunch doesn't need to be an all-day affair.
For those who would prefer to enjoy brunch on the go (instead of standing in line for an hour), Sonic has created a glorious fast food mashup known as the Brunch Burger. The burger consists of a bakery-soft brioche bun topped with a beef patty, melted cheese, slices of fresh tomato, crispy bacon, and a fried egg. The burger is then served with a side of tater tots for a clever take on hashbrowns.
If the Brunch Burger sounds a little light for your mid-morning appetite, Sonic is also offering a Bigger Brunch Burger featuring double the beef.
Egg-Topped Brunch Burgers
Sonic's New Brunch Burger Makes It Easier to Enjoy Brunch on the Go
Trend Themes
1. Fast Food Mashups - Opportunity for fast food chains to create innovative menu items by combining different cuisines or flavors.
2. Convenient Brunch Options - Demand for on-the-go brunch options that allow people to enjoy a brunch experience without the time commitment.
3. Upscaled Fast Food - Growing trend of fast food chains offering more upscale and indulgent menu items to appeal to a wider customer base.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the trend of fast food mashups to create unique and crave-worthy menu items.
2. Food Delivery - Opportunity for food delivery services to partner with fast food chains to offer convenient brunch options that can be delivered to consumers' doorsteps.
3. Casual Dining - Casual dining restaurants can adapt their brunch menus to offer more indulgent and on-the-go options, catering to the demand for convenient brunch experiences.