Stores looking to reach customers with special offers and deals might want to think about ditching the email offers in favor of the Brouha app. The Brouha app is an app that notifies customers of deals and discounts via a message sent to their smartphones.
The Brouha app works using an RFID card that can be picked up from participating stores. The app is a great alternative for businesses seeking to connect with the mobile generation. The app is also awesome in that it requires very little effort on behalf of the consumer to access the deals and discounts offered. Consumers are notoriously lazy and aren't known for turning emailed deals into real-world purchases. The Brouha app has partnered with several businesses and the results have apparently been great with the app reporting that they "have on average three times as many active members per store than stores have fans on Facebook."
In-Store Discount Apps
The Brouha App Reminds Users of Deals the Second They Step Into the Store
Trend Themes
1. In-store Discount Apps - Opportunity for businesses to capitalize on mobile generation and increase consumer engagement by using in-store discount apps like the Brouha App.
2. RFID Technology - Disruptive innovation opportunity to enhance customer experience and increase sales using RFID technology in conjunction with discount apps.
3. Mobile Marketing - Opportunity for businesses to leverage mobile marketing strategies to reach customers with personalized deals and discounts through apps like Brouha.
Industry Implications
1. Retail - The retail industry can utilize in-store discount apps to drive foot traffic, increase sales, and improve customer loyalty.
2. Mobile App Development - Opportunity for mobile app developers to create innovative discount apps that enhance the customer experience and connect businesses with their target audience.
3. Marketing and Advertising - Marketing and advertising industry can benefit from utilizing in-store discount apps to create targeted, personalized campaigns and improve conversion rates.