The British advertising firm Brother and Sisters has created a unique website that was sparked by the re-popularization of old-school Polaroids, SONY Walkmen and cassette tapes. The virtual site is a recreation of YouTube in cardboard formation brought to you by the Brother and Sisters Brands in Hands project.
The first video you will come across on the site is done entirely with line-drawn animation to make it look like something you would possibly see on a cardboard box. Brother and Sisters is trying to create things that people can engage with and be excited about; they want people to share these ideas with their friends. They believe that advertising of any kind is more effective when people can interact with it.
Cardboard YouTube Sites
Brothers and Sisters Creates Interactive Line-Drawn Websites
Trend Themes
1. Interactive Line-drawn Websites - Opportunity for brands to create engaging and shareable content through interactive line-drawn websites.
2. Virtual Cardboard Experiences - Potential for businesses to recreate popular platforms or experiences using virtual cardboard.
3. Repopularization of Nostalgic Items - Opportunity to capitalize on the renewed interest in old-school gadgets and products.
Industry Implications
1. Advertising - Opportunity for advertising agencies to offer unique and interactive campaigns using line-drawn websites.
2. Technology - Potential for technology companies to develop virtual reality or augmented reality experiences using cardboard materials.
3. Consumer Goods - Opportunity for consumer goods brands to create nostalgic marketing campaigns and products that tap into the trend of repopularized items.