Broom Wagon Coffee is a small-batch roaster based in Charleston, South Carolina, that is deeply rooted in the sport of cycling. Not only does the name of the company reference the 'broom wagon' that would follow riders during their races, but the packaging of the coffee itself is based on the design of cyclist's jerseys.
Boom Wagon Coffee is a family-run roastery that specializes in producing single-origin coffee in small batches. To complement the family's passion for cycling, different elements of the brand are inspired by the sport. For instance, the name of the brand is inspired by the original broom wagon support vehicles in the Tour de France. The packaging of each coffee bag also mimics the colors and patterns of the Tour De France ride leader classification jerseys. While fairly simple, these eye-catching coffee bag designs help the brand stand out from competitors.
Cycling-Inspired Coffee Branding
Broom Wagon Coffee's Packaging Draws Inspiration from Cycling
Trend Themes
1. Sport-inspired Branding - More and more companies are drawing inspiration from sports to create unique and memorable branding experiences.
2. Small-batch Production - Small-batch production continues to gain popularity as consumers increasingly value unique and quality products.
3. Eye-catching Packaging - In a crowded market, eye-catching packaging can help a brand stand out and attract new customers.
Industry Implications
1. Coffee - This trend in sport-inspired branding and small-batch production can present opportunities for coffee roasters seeking to differentiate themselves in a competitive market.
2. Sporting Goods - Sporting goods companies can explore creating coffee brands that align with their existing branding and customer base to tap into the small-batch coffee trend.
3. Marketing and Advertising - Marketing and advertising agencies can help brands differentiate themselves through creative packaging and branding strategies that play off of current trends.